Terhi Thomson lives in a digital world: every day, she texts her friends from a television control box, she finds songs on the radio with her mobile phone, she downloads photos from her phone directly onto her blog and she can video-call television chat show from her mobile phone and participate live in the programme. She uses 12 technology services every day; so her parents have a big bill. Terri is a digital native; she has been using digital devices since her childhood. For digital natives like Terri, digital is their first language Digital natives have grown up with technology, and have IT their fingertips. According to a recent survey, in their teens, digital natives usually spend about 100,000 hours playing computer games, they send and receive 250,000 emails and they spend 10,000 hours on mobile phone. In contrast, they spend only 9,0oo hours school (many teens do not take part in lessons, unless the lessons have something to do with sport). How is digital technology changing teens' brains? The latest research shows that digital natives can recall 90% of images days after seeing them, despite only seeing them a few seconds. In fact, the eye 'reads images much faster.
ate ile Voc 6 W than text; moreover, digital natives often ignore content, unless colours catch their attention. Advertisers are working out a way to use the Internet with teens; they want to use internet marketing to meet the needs of young consumers. Digital teens: o need speed in information flow look at images and information at the same time; enjoy hyper-linking; get bored following step-by-step processes; network simultaneously with many people; e don't want loads of information; prefer instant pleasure and instant reward; filter out any information that is not necessary or fun. But digital technology has other advantages; here is what an American teen with special needs, Martha, says: "I have problems with physical movement but with digital devices I've got everything I need at my fingertips. They've given me more independence. I've had an iPad for 3 years and now I can't do without it. Right now, I'm writing this message on 8 it and I'm also learning to keep a blog
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ate ile Voc 6 W than text; moreover, digital natives often ignore content, unless colours catch their attention. Advertisers are working out a way to use the Internet with teens; they want to use internet marketing to meet the needs of young consumers. Digital teens: o need speed in information flow look at images and information at the same time; enjoy hyper-linking; get bored following step-by-step processes; network simultaneously with many people; e don't want loads of information; prefer instant pleasure and instant reward; filter out any information that is not necessary or fun. But digital technology has other advantages; here is what an American teen with special needs, Martha, says: "I have problems with physical movement but with digital devices I've got everything I need at my fingertips. They've given me more independence. I've had an iPad for 3 years and now I can't do without it. Right now, I'm writing this message on 8 it and I'm also learning to keep a blog